Nuri, a culture-driven social app that helps you travel through trusted connections.
About:
Freelance Project
Stealth Start-up
UIUX Design

Key Methods:
User-Centered Research
Competitive + Comparative Audit
AI-First Experience Mapping
Rapid Wireframing
Concept Testing
Modular UI System Design

Details:
Duration : 5 weeks
Platform : Mobile (IOS/Android)
Target users : Gen Z and Millennial explorers (age 18–35), solo travelers,
social seekers
Problem:
Modern travelers, especially Gen Z and Millennials, crave more than guidebooks or reviews. They want to connect with like-minded people, explore cities through their vibe, and make decisions driven by trust, taste, and community. Yet most travel apps are transactional, impersonal, or overwhelming.
HMW STATEMENT
How might we enable socially active, culture-first professionals to build meaningful real-world connections and discover trusted local experiences, by turning their digital footprint into a socially intelligent guide?

Solution:
We designed Nya, an AI-powered travel concierge built to sync with your digital universe, from playlists and saved places to social signals, and translate it into curated experiences, connections, and plans.  

Through a seamless onboarding flow, dynamic maps, social trip planning, and smart lists, Nya acts as a taste-driven, trust-first companion that unlocks real-world momentum, not just recommendations.

Introducing Nya, an AI travel concierge

At the heart of Nuri is Nya, a friendly, intelligent AI agent designed to feel less like a chatbot and more like a savvy local friend. Nya helps users cut through the noise by surfacing hyper-relevant, socially-validated recommendations, whether you're planning your next night out or exploring a new city.
With a focus on context, personalization, and trust, Nya acts as the bridge between users and the experiences they actually want, helping them book, connect, and explore seamlessly.

Where it all comes together

The final stretch of onboarding is where Nya brings everything together, analyzing tastes, mapping social trust, and curating a world that feels uniquely yours. Through subtle animations and personalized recommendations, users see the direct payoff of the information they’ve shared.

  • Data → Delight

    Used onboarding inputs to instantly surface personalized, high-relevance content (recommendations, chats, invites).

  • Trust-first Design

    Reframed ID verification and contact sync as access to exclusivity and safety—not as barriers.

  • Social Graph Activation

    Prioritized meaningful connections early through “trusted 3” selection and vibe-based grouping.

  • Motion as Meaning

    Implemented soft transitions and loading metaphors to make Nya feel alive and actively curating in real time.

  • Emotional Payoff

    Ensured the final screens deliver a sense of belonging, not just completion.

Onboarding

The onboarding flow was designed to feel like a warm, intuitive conversation, guided by Nya, Nuri’s AI concierge. Rather than just collecting data, each step builds trust and personalizes the user’s world through synced socials, curated vibes, and a socially-rooted taste graph.

Discover section

The Discover section is where Nuri comes to life, surfacing experiences, places, and people based on your unique vibe, social graph, and real-time context. Powered by Nya, the feed feels less like an endless scroll and more like a curated guidebook, updated just for you.

Location Details

The Location Details screen gives users a trusted, vibe-matched snapshot of any spot, featuring who recommended it, what makes it special, and why it fits their energy. With real photos, insider tips, and seamless booking, it turns curiosity into confident action.

Activity Feed

The Activity Feed surfaces real-time updates from your trusted network, showing new lists, recommendations, photos, plans, and likes. Each post includes social proof like who else saved or liked it, encouraging discovery through community.

Nya, Ai Concierge

The Profile section is a personal hub where users showcase their vibe, interests, and trusted connections. It highlights their curated experiences, social activity, and allows easy editing of personal info, all designed to strengthen community presence and help others get to know them authentically.

Chat Section

The Chat section facilitates seamless, real-time conversations between users and their trusted connections. Designed for effortless socializing, it supports sharing recommendations, event invites, and plans, making it easy to coordinate authentic, culture-rich experiences within the community.

Plans section

The Plans section helps users organize and manage upcoming events and trips with their trusted circle. It offers easy scheduling, collaborative planning, and quick access to bookings, keeping everyone in sync and excited for shared experiences.

User Profile

The Profile section is a personal hub where users showcase their vibe, interests, and trusted connections. It highlights their curated experiences, social activity, and allows easy editing of personal info, all designed to strengthen community presence and help others get to know them authentically.

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