Nuri, a culture-driven social app that helps you travel through trusted connections.
Problem Statement
Modern travelers, especially Gen Z and Millennials, crave more than guidebooks or reviews. They want to connect with like-minded people, explore cities through their vibe, and make decisions driven by trust, taste, and community. Yet most travel apps are transactional, impersonal, or overwhelming.
Solution
We designed Nya, an AI-powered travel concierge built to sync with your digital universe, from playlists and saved places to social signals, and translate it into curated experiences, connections, and plans.
Through a seamless onboarding flow, dynamic maps, social trip planning, and smart lists, Nya acts as a taste-driven, trust-first companion that unlocks real-world momentum, not just recommendations.
Industry
AI, Travel-tech
Client
Extended family
Duration
2 Months
Service
Visual, UIUX Design
Introducing Nya, an AI travel concierge
At the heart of Nuri is Nya, a friendly, intelligent AI agent designed to feel less like a chatbot and more like a savvy local friend. Nya helps users cut through the noise by surfacing hyper-relevant, socially-validated recommendations, whether you're planning your next night out or exploring a new city.
With a focus on context, personalization, and trust, Nya acts as the bridge between users and the experiences they actually want, helping them book, connect, and explore seamlessly.
Information Architecture
I started by mapping the site flow to visualize how users would move through the app and identify essential touchpoints. To prioritize ideas effectively, I combined the MoSCoW method (Must-have, Should-have, Could-have, Won’t-have) with Kano cards to evaluate which features would truly delight users versus those that were simply expected. This hybrid approach helped balance feasibility and emotional impact, ensuring that early design efforts focused on high-value, high-experience features, setting a clear foundation before moving into detailed wireframes and UI exploration.
GOALS
1) Effortless Discovery: Finding trusted recommendations and connecting with the community should be seamless.
2) Exclusive Feel: Users should feel like they’re gaining access to something special
3) Clean & Intuitive Interface: Navigating between recommendations, chats, and bookings should feel smooth
Onboarding
Rather than just collecting data, each step builds trust and personalizes the user’s world through synced socials, curated vibes, and a socially-rooted taste graph.
Discover
This is where Nuri comes to life. Powered by Nya, the feed feels less like an endless scroll and more like a curated guidebook, updated just for you.
Location Description
This gives users a trusted, vibe-matched snapshot of any spot, featuring who recommended it, what makes it special, and why it fits their energy.
Activity Feed
This screen surfaces real-time updates from your trusted network, showing new lists, recommendations, photos, plans, and likes.
Nya, An Ai Concierge
Nya is your AI travel companion that learns your taste, curates experiences, and connects you with like-minded people, so every city feels a little more like home.
Connect
Designed for effortless socializing, it supports sharing recommendations, event invites, and plans, making it easy to coordinate authentic, culture-rich experiences within the community.
Plans/ Calendar
The Plans section helps users organize and manage upcoming events and trips with their trusted circle. This includes easy scheduling, collaborative planning, and quick access to bookings
Pay for event
Seamlessly book and pay for curated experiences, secure your spot in seconds, without leaving the app.
User Profile
It highlights their curated experiences, social activity, and allows easy editing of personal info, all designed to strengthen community presence and help others get to know them authentically.
Where it all comes together…
Data → Delight
Used onboarding inputs to instantly surface personalized, high-relevance content (recommendations, chats, invites).
Trust-first Design
Reframed ID verification and contact sync as access to exclusivity and safety, not as barriers.
Social Graph Activation
Prioritized meaningful connections early through “trusted 3” selection and vibe-based grouping.
Motion as Meaning
Implemented soft transitions and loading metaphors to make Nya feel alive and actively curating in real time.
Emotional Payoff
Ensured the final screens deliver a sense of belonging, not just completion.
